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Digital publishing through Realview generates a real measure of online circulation
and market penetration. As well as being the only solution that reports to Nielsen
Market Intelligence and site census; granular, tracked, publication specific metrics
are available to further track user behaviour from this same data.
In addition to Nielsen, you have access to Google Analytics that provides online,
real time web statistics showing graphs, maps and reports of web metrics such as
hits, page impressions, unique users and referrals.
All supporting data is available to you online and in real time. For example, you
may wish to download your user behaviour data, and produce your own report that
shows what a demographic subset of your readers were viewing.
Analysing this means it’s possible for you to identify and reflect those subjects
capturing the mood and interest of your readers. Tracking emerging interests or
even a lack of awareness around key issues means you can innovate on editorial platforms
and communicate more immediately and directly with your readers.
It’s your advertisers who will love you for this insight because all interaction with
your publication is tracked and reported. Imagine giving your advertisers qualified
leads? Using this insight to prove your audience to your advertisers?
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